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What we can do for you

Each package is available separately or can be purchased together in a bundle.​

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We analyze your media actions

1. Any doubts? We deep dive.

You have one or more specific questions regarding your media strategy ?

For instance :

- "Do my current media actions reflect my business priorities ?"

- "Should I leverage other media channels?"

- "​Are my Paid Social KPIs healthy ?"

- "Am I targeting too many markets ?"

... And many others you might have.

Let us step in as your senior media managers and bring answers to your concerns.

2. We craft from scratch

We craft your media strategy

You need a fresh perspective on your current media strategy, or do not have one yet ?

 

First, we aim for strategic clarity. 

After engaging in interviews with your management teams to understand your vision, business goals and resources, we synthetize all elements that are necessary to build an impactful media strategy. 

 

Then, that's where ODYSSEY's media excellence comes into action : We translate those into a complete, actionable media brief comprising - among others - your calendarized media plan, audiences to target, media channels to leverage, objectives by campaigns, budget distribution, creative assets briefs and key performance indicators (KPIs) to monitor. 

We onboard your media agency

3. We ensure a prompt quick-off

We pitch and recommend the most adequate media agencies from our trusted network, matching your needs and budget.

 

Then, we brief this agency on your new media strategy to ensure a prompt kick-off.


If you already have the right partner by your side, we're happy to brief your current agency. 

Your agency will appreciate to have a clear and actionable media brief and will be able to deploy its full potential. 

We monitor and challenge

4. We monitor & challenge

Sit back and relax !

We act as your Media Manager, providing guidance and challenging your agency. 


We oversee the meticulous setup of campaigns and monitor accurate KPIs.
Our commitment ensures that your strategy remains agile and aligns seamlessly with your evolving business needs.

We’ll be your privileged point of contact, reporting to you on a monthly or bi-monthly basis. ​

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What to expect from us :

Active listening

Structured methodology

Constructive interviews with internal and external resources

DEONTOLOGY; First, strategic clarity. Only then, media excellence. 

No theory. Only actionable, step-by-step recommendations matching your resources. 

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Our usual workflow :

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Introduction call (1h)

  • Company and products/services​

  • Business objectives​

  • Past media actions​

  • Problems & needs​

  • Resources

Introduction call
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ODYSSEY's proposal (1-2h)

  • Mission

  • Objectives

  • Methodology

  • Timeline

  • Workflow​

  • Budget 

Odyssey's proposal
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Final alignment (1h)

  • Final mission’s scope​

  • Budget validation

Final alignment
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Mission's kick-off

  • Set priorities and deadlines

  • Involve internal stakeholders

  • Eventually onboard additional experts

Mission's quick-off
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ODYSSEY's strategic clarity

  • Clear media strategy black on white

  • Best-in-class, actionable media plan

Strategic clarity
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ODYSSEY's media excellence

  • Onboard, monitor & challenge agency ​

  • Ensure results​

  • Monthly report

Media excellence

2 weeks

2 weeks

ODYSSEY. When strategic clarity meets media excellence.

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