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Onboard recognized experts to build and manage a best-in-class media strategy tailored to your business specifics

ODYSSEY serves as your external media department, overseeing paid advertising across both traditional and digital platforms, from strategy development to execution.

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Frédérique-Morgane

The eCommerce Guru & Agencies' Challenger

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Mickaël

The Marketing Whiz

& Brand Protector

Odyssey's team - Our experts' network
Our experts' network

From Brand Architects to Media Campaigns Maestros

Why would you need us ?

A media manager is a must

A media manager is a must.

Traditional media is a science. Digital media, an ever-evolving one. However, media management responsibilities are often delegated to the marketing department as ​hiring a full-time media expert is costly and considered a luxury in SMEs.

Media requires additional capabilities

Media is part of something bigger. 

Effective media management is a specialized discipline that demands expertise, as well as a deep understanding of business and marketing specificities.​ A media agency doesn't have that threefold perspective. 

Media agencies cannot guess your strategy

Media agencies are not magicians.

They are excellent media technicians, with a deep knowledge of media platforms. But they are not strategists. Without a clear media brief from your side, your agency cannot show its full potential. 

Media agencies need guidance

Media agencies need constant guidance.

Achieving success in media involves numerous iterations, strategic pivots, budget adjustments and quick decision-making. Media agencies do not have the resources to challenge the status quo on a regular basis.​

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Leveraging our expertise in Business, Marketing and Media,

we translate your business objectives into a clear and actionable media brief for your media agency. 

 

Consider us your outsourced media department, overseeing  and steering your media technicians. 

What makes us unique :

Threefold perspective - Business, Marketing, Media

A threefold perspective :

Business, Marketing & Media 

3 essential capabilities to craft an accurate media strategy. 

Cost-effective solution

A powerful cost-effective solution

Onboard both a traditional and a digital media manager, without impacting your fix costs.

Strong network of experts

Trusted experts

to onboard on-demand

Get access to passionate and reliable agencies we've loved to work with. 

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Our mottos

« First, strategic clarity.
Only then, media excellence. »

ODYSSEY. When strategic clarity meets media excellence.

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